Document Type : Original Article
Authors
1
Hotel studies department, Faculty of tourism and hotels, Luxor university, Luxor, Egypt.
2
Hotel Management Department, Faculty of Tourism & Hotels, Minia University, Minia, Egypt
3
Hotel Management Department, Faculty of Tourism and Hotels, Minia University,Minia, Egypt
4
Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt; Princess Nourah bint Abdurrahman University, KSA.
Abstract
The research aimed to assess the quality of hotels’ websites and explore the defects that obstruct customers to purchase on hotels' websites. Website quality was defined as users’ evaluation of a website’s features meeting their requirements and reflecting overall superiority of the website A quantitative method was used to collect the data. A total of 421 valid questionnaires were collected out of 600. The questionnaire was directed to the guests of four and five-star hotels in Hurghada, Egypt. SPSS V. 25 was used to analyze data. Correlation, one-sample T-test, and one-way ANOVA was used. The findings revealed that the majority of respondents react neutrally regarding hotel website quality dimensions. The results also revealed that there were strong relationships between informational content, website design, ease of use, interactivity, and marketing image. It also revealed that there were no statistically significant differences between males and females or between four and five-star hotels regarding to hotels’ websites quality. There were statistically significant differences between respondents regarding age and nationalities factors with respect to ease of use, informational content, design and interactivity. The current research recommended that hotel IT managers should exert more efforts to improve the quality of their websites. This study contribution is exploring the defects that obstruct customers from using and browsing the hotels' websites. In addition to, addressing the statistically significant correlations among hotels’ website quality dimensions.
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