Analyzing The Dimensions of Strategic Intelligence in Hotel Chains in Egypt

Document Type : Original Article

Authors

1 Hotel Management Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.

2 Hotel Management Department, Faculty of Tourism and Hotels, Minia University

3 The Higher Institute for Tourism and Hotels (EGOTH), Alexandria.

Abstract

This research aims to analyze the dimensions of strategic intelligence to use it as a tool to improve the efficiency of hotel performance. Consequently, the methodology is analytical, and the research population included the managers and the employees of Cairo's five-star hotel chains in Egypt. Therefore, this research was based on the method of random stratified sample. The researchers distributed 385 questionnaires on the staff of hotel chains in the departments of general management, food & beverage, room division, and human resources and they got about 302 valid questionnaires. Based on the research results, managers and employees apply strategic intelligence in their tasks at a high level. In addition, there is a high positive correlation between the level of strategic intelligence and its dimensions as follows: partnership, system thinking, motivation, innovation, future vision, and foresight at the 0.01 significant level. Finally, about 70.5 % of variance in the level of strategic intelligence is caused by the system thinking dimension, 69.6 % by the partnership dimension, 65.3 % by the motivation dimension, 62.7 % by the innovation dimension, 60.5 % by the future vision dimension, and 59.2 % by the foresight dimension.

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