Exploring Tourist’s Preferences for Traditional Food: Case Study Nubian Traditional Food

Document Type : Original Article

Authors

1 Hotel Management Department, Faculty of Tourism and Hotels, Luxor University

2 Faculty of Hotel and Tourism Services Technology, Thebes Technological University

Abstract

Dining is an essential tourism component that attracts significant expenditure from tourists. Tourism practitioners need insights into the dining behaviors of tourists to support their strategic planning and decision-making. This paper aims to explore preferences’ acceptance and sensory evaluation of traditional Nubian food. Material and methods: The questionnaires are divided into two main parts. Part one is about personal data. The second part consists of five components, such as (1) Nubian traditional food experience, (2) Food Neophobia, (3) The motivation for traveling to Nubian Village (4) Tourists' satisfaction with their food experience (5) The purchase intention toward Nubian traditional food (3 items), to collect data, the current questionnaire targeted tourists in Aswan, Egypt. The researchers distributed 400 questionnaires to tourists. Upon analysis, 37 questionnaires were found to be invalid for analysis, leaving 363 valid responses with a response rate of 90.75%. Main results Research highlights. the experience of traditional Nubian food in Egypt offers unique food experiences, authenticity through food experiences, using food in destination marketing and focusing on food tourism and sustainability together In general, the experience of traditional Nubian food in Egypt is gratifying. The study recommended that traditional foods could be available in hotel menus depending on the geographical location of the country. it also recommended that the Ministry of Tourism motivate food events like food festivals and put together a strategic plan to maximize the benefits of traditional food experiences and occasions.

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