The Role of Travel Agencies' Websites in Promoting Religious Tourism in South Sinai

Document Type : Original Article

Authors

1 tourism studies department faculty of tourism and hotels Minia university

2 FACULTY OF TOURISM AND HOTELS, LUXOR UNIVERSITY, EGYPT

3 Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Abstract

Tourism website has become the primary channel used by tourists to search for tourism product and services. It is a crucial tool for product and service distribution, brand promotion and marketing of destinations. This research aims at evaluate the role of travel agencies' websites in promoting religious tourism in South Sinai. This research used two methods to collect data. The first method is the content analysis of the travel agencies' websites .This research used seven dimensions to evaluate these websites, they are (Information dimension, Interactivity, Website design, Online Processes, Online media and advertising, Online sales promotion, and Online public relations). The research chose the websites of top ten travel agencies in Egypt as a sample for the study. The second method is the interview to know the reasons for not focusing on religious tourism in South Sinai, the suggestions to improve the travel agencies websites to promote religious tourism and to know the extent of travel agencies’ interest in the religious tourism pattern in South Sinai
The findings of this research verified that only three companies used their websites as a marketing tool in promoting religious tourism in South Sinai. The research presented Recommendations directed to governmental authorities concerned with the tourism sector in Egypt and recommendations directed to travel agencies in Egypt.

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Minia Journal of Tourism and Hospitality Research MJTHR
Volume 18, Issue 1
December 2024
Pages 93-108

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