Exploring the effectiveness of using digital marketing in diving centers on the Red Sea Coast

Document Type : Original Article

Authors

1 tourism inspector at ministry of tourism

2 Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Abstract

One of the main advantages of digital marketing is that it has made diving centers on the Red Sea Coast of all sizes more equal in their competition for the consumer’s attention. Therefore, this study aims to explore effectiveness using digital Marketing on diving centers in Red Sea Coast. To achieve the objectives of the study, questionnaire form was designed as a quantitative approach and as an instrument or method to gather data from the study sample. Questionnaire was administered (on 48 diving centers). After collecting data, coding, and analysis, the results of the study indicated that the majority of the sample agreed that "social media” and “website” were the most commonly applied digital marketing techniques. There were a lot of benefits to using digital marketing on diving centers in the Red Sea Coast, such as improving the image of the diving base,. The study recommends that diving centers should give more importance to digital marketing. It will help them to reach large numbers of divers and raise their profit.

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Minia Journal of Tourism and Hospitality Research MJTHR
Volume 18, Issue 1
December 2024
Pages 158-167

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