Did Gifton Island as an Optional Sea Trip Considered as an Excursion Brand in Hurghada - Red Sea? (Applied study on Mahmya Beach)

Document Type : Original Article

Authors

1 tourism studies, faculty tourism and hotel, south valley university

2 High institute tourism and hotel Damietta

Abstract

Branding is important in the tourist sector because it allows destinations, hotels, resorts, sea trips suppliers and travel firms to define themselves, create a distinct personality, and attract visitors. In the tourism sector, so here the paper aim to use the brand ingredients on the mahmya beach and how to promote the red sea excursions as branding and to be useful to promote red sea destination in general .and create and add new ways, trends and use our tourism abilities to promote the Egyptian destination. Study choose samples from tourists different nationalities who visited the island and top management of the island was distributed as of jan 2023 until October 2023 taking in the consideration different kind of the clients visited the island in different seasons, study suppose that there is a significant positive effect of human resource, sustainability, transportation and supplier services on consider The Gifton Island as brand island. Paper found out that branding is the most important factor when comes to promote the island as brand destination, and recommend to different authorities such ministry tourism and ETTA, Diving chamber to adopt the new ways of promoting destinations instead of the classic ways such sustainability, human resources , food , transportation and infrastructures on the islands what we use in the destinations

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Minia Journal of Tourism and Hospitality Research MJTHR
Volume 18, Issue 2
December 2024
Pages 73-91

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