Assessing Green Marketing Practices and their Impact on the Satisfaction of Egypt Air Customers

Document Type : Original Article

Authors

1 Tourism studies, Higher Technological institute for Tourism and Hotels - Minia

2 Tourism studies Department , Faculty of Tourism and Hotels , Minia University

3 Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Abstract

The aviation industry within the context of transportation is a significant contributor to global climate change, In response to this, many airline companies have started to implement green marketing strategies and initiatives to promote sustainability and reduce their environmental impact. This paper aims to assess the Green Marketing's Impact on Egypt Air Customers. To achieve aim and objectives of the research a quantities method was used by a questionnaire tool. The sample was passengers in Egypt Air (550) questionnaires were distributed only (508) questionnaires were valid for the statistical manipulation of data. The research reached several results, the most important of which green marketing aviation is the best way to reduce their carbon footprint and promote climate change awareness in the context of sustainable transportation; there is positive significant relationship between passenger satisfaction and using of green marketing aviation. The research thus recommended that Egypt Air should develop green marketing. They should announce their green marketing in their website, social media. They should make training for their staff in green marketing. Developing green marketing includes several features that increase the number of passengers and attract others to use it enhancing their customer satisfaction.

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Minia Journal of Tourism and Hospitality Research MJTHR
Volume 18, Issue 2
December 2024
Pages 110-124

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