Measuring the Impact of Egypt's Accession to the BRICS Bloc on Egyptian Tourism Demand

Document Type : Original Article

Authors

1 Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

2 Tourism Study Department, Faculty of Tourism and Hotels, Mansoura University

3 جامعه المنيا

Abstract

The BRICS Bloc is one of the economic blocs that strive to generate investment possibilities and economic integration among member nations by making dynamic changes on a global scale. This study aims to examine the potential impact of Egypt's joining the BRICS group on the tourism demand. To achieve that, this research used the descriptive analytical approach, where a questionnaire was prepared and distributed to a random sample of (405) Managers, staff at tourism companies, airlines and marketing managers. The results of the tools were analyzed using descriptive statistics, reliability analysis, coefficient analysis, Pearson correlation analysis, and chi-square test with the support of SPSS25.0. The results of the study revealed economic benefits for the travel agencies and airlines as a result of Egypt's joining the BRICS association and increasing the number of tourists coming to Egypt, especially in light of the Egyptian state’s aspiration to attract 30 million tourists within 5 years. The study recommends signing agreements with the Egyptian government to establish joint tourism projects between Egypt and the BRICS countries on Egyptian territory, where the largest possible share of incoming tourism can be obtained from the BRICS bloc.
 







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